Whether you’re a recent endermologie® training graduate or a seasoned med-spa professional, it’s important to understand some of the rules and limitations that govern your business – especially when it comes to marketing your services. Thanks to the rapidly growing popularity of endermologie® treatments, you’ll be answering a growing number of questions from potential clients.
Word of mouth is one of the most powerful marketing techniques in the world, but as a professional, you’ll want to give your clients the best possible information about these unique treatments.
The U.S. Food and Drug Administration (FDA), which categorizes, clears, approves or denies the use of all health-based medicines, equipment and treatments, also regulates what specific claims can and cannot be made – especially when advertising or marketing a product or procedure – regarding health or physical benefits.
Of course, you’ll want to assure clients that non-invasive endermologie® treatments allow them to avoid the risks of pain, infection and recovery time long associated with invasive procedures, so we have a few tips on how you can become familiar and comfortable with what you can and cannot say about endermologie®.
Here are some other terms to avoid when discussing or marketing endermologie® treatments:
- Anti-aging covers too broad a claim to be clinically proven, so why not try age-defying.
- Bust and breast are both specific areas that the FDA has not cleared for treatment, but “toning the skin on your décolleté area” is acceptable.
- Using the term contouring is opposed by both the FDA and the American Medical Association (AMA), which claim it implies a surgical result. Sculpting can be used instead.
- We do not treat Fibromyalgia – we provide relief for the muscle spasms, and minor muscle aches and pains that accompany the illness. Our muscle pain protocols are helpful in easing some of the symptoms, not the disease itself.
Implied structural changes and some suggestions:
- Firming/ tightening – use “toning” or “conditioning” the skin.
- Rejuvenate/revitalize – replace with soften, nourish, beautify, or awaken.
- Replenish— use refresh.
Now that you’ve been told what not to advertise, here are a few terms that you can use when referring to your endermologie®® treatments:
- Temporarily reduces the appearance of cellulite and circumferential body measurements of cellulite treated areas
- Temporarily improves local blood circulation
- Relieves DOMS (delayed onset muscle soreness)
By the way, when you’re asked what exactly endermologie® means – and you will be – you can answer that correctly, too. It’s French for ‘through the dermis’.