Aspiring entrepreneurs interested in opening an endermologie® business are now in a better position than ever before. It seems like everyone – from busy execs to baby boomers – is eager to enjoy a treatment program that keeps them looking and feeling refreshed, while reducing the appearance of cellulite, and smoothing the appearance of wrinkles for visibly younger-looking skin. That makes this the perfect time to take the plunge into one of the hottest enterprises around: an endermologie spa or salon.
Most people starting a business know the basics: preparing a sound business plan, getting funding, hiring a staff, finding a good location and acquiring the right equipment and supplies. Beyond those vital components, here are five additional musts for a successful new endermologie business.
THE MORE YOU LEARN, THE MORE YOUR EARN
Successful business owners never fail to study sales, marketing and business operations. Identify which areas you’re not sure of, then educate yourself or ask a colleague or expert for advice. Learn as much as possible before opening your doors. Working from a solid knowledge base can only lead to success.
SPREAD THE WORD
It’s likely that some people in your target market haven’t yet considered visiting an endermologie spa or are unfamiliar with the services you offer, so it’s up to you to tell them about the many benefits a treatment program provides. In addition to establishing a solid and active online presence, a series of ads in your local newspaper or publication targeting upscale readers can be very effective in introducing your services to the public.
ADD VALUE – NOT DISCOUNTS
Instead of offering treatment discounts, think of ways to create added value to each “special” you do offer. Continue to match industry price points on your treatments, but consider offering low- or no-cost extras, such as an extended treatment session or private home treatments. These efforts will build tremendous goodwill (and word-of-mouth advertising) with your clients.
NETWORK AND COLLABORATE
There’s no better way to build a business than getting to know your fellow business owners. It does require some time commitment, but eventually, you may be able to collaborate with them and help each other out by cross promoting. This is an excellent way to expand your and their customer bases.
START WITH A BANG!
Considering the effort involved in setting up your business, you may be inclined to treat your opening as a minor detail. But a well-planned business deserves a grand opening. After all, getting your new endermologie business noticed and rolling means bringing people through the entrance – and a party provides the perfect opportunity!