While the phenomenon of using social media sites to grow a business is a relatively new concept, the practice has caught on like wildfire, especially in the wellness and beauty industries. Reaping even more public recognition are those business owners who know how to use social media to promote their specialized endermologie® treatment services.
Unlike traditional marketing avenues, social media provides a variety of options for real-time, two-way communication with potential clients. There’s never been a better time to take advantage of the following ways of engaging the holding the interest of potential and current clients.
Show People You’re Available
Real interaction on your social media accounts doesn’t just mean including a link to an article or blog, hoping someone will click on it – it means really establishing your presence by interacting with everyone. Make the time to respond to posts from your audience and interact when they show interest. If you show them who you are, your audience will feel more connected to you; they will want to read more posts and articles or visit more of your social media sites.
Let people know you are reading what they post, and you are listening to what they want. Then, give them more of what they want to keep them visiting your pages. Make sure to go above and beyond if someone has questions or a problem. This simple act will demonstrate how interested you are in providing everyone with as much help and information as possible. Sometimes just by asking your clients and potential clients to share and connect with your social media networks can help bring in more business.
Integrate Your Social Media
Make sure that each of your networks serves your endermologie® business by starting a cross-media marketing calendar that includes all upcoming announcements, events, blog posts and treatment discounts.
In addition, linking the icons of your social media networks to your main business website will make it easier for those interested in endermologie® treatments to like and follow you. Don’t make them track you down – make it easier for them to connect with you on all of your sites.
Don’t limit your presence and information to Facebook, Twitter, Pinterest and Instagram. There is a host of additional social media platforms available, including user review sites such as Yelp and Foursquare, and social bookmarking sites like Tumblr, Reddit and Digg. There is nearly no limit to using social media to your advantage.
Increased business, professional collaborations, and relationships are easily fostered through proper use of social media. Developing a social media presence and strategy can enhance your endermologie® business by educating and developing trust with a wider audience.